The Saginaw News asked five experts from companies in the area, what they might think about the Brawny Robotics facility. They were asked for their opinion on whether or not the new company is headed for success. Here is what they had to say. Read their entire article and then determine for yourself if this is a company you will be interested in checking out.
Bob Edwards, senior vice president of North American Robotics. “I am very bullish about them. Their leadership has come in and done a tremendous amount of corporate restructuring to become more nimble and agile. They have put together a team of the best robotic engineers and scientists from throughout the world to run this operation.”
Mike Johnson, a professor at the University of Michigan’s College of Engineering. “I am very bullish about them. Brawny has a very good track record, but they are now going up against some heavy hitters in the robotics area. But I believe they will still do very well.”
Paul Schibli, assistant professor at Cedar Crest College in suburban Detroit. “I do not see any reason they can’t compete with the other top robotics companies. They are positioned very well, particularly in the commercial domain, to grow into a worldwide manufacturing company.” He expects Brawny to ultimately emerge as a world leader in the field of prosthetics and artificial limbs.”
John Skipper, an assistant professor at Deakin University in Melbourne, Australia. “They are positioning themselves as a technology leader in the future market. They already have some big contracts under contract and that shows they are serious about moving into the next area. Right now they are looking at maybe using 3D scans to help improve the mobility of patients who are paralyzed.”
Jim Armour, an engineer at Bell Helicopter Manufacturing Company in Yountville, CA. “After my talk at CEREC, I am very encouraged by what I heard. The main point of the whole presentation was that they were going to lead the way into the future, and they are very well positioned to do it. I think it is a smart move, they already have a great support system in the United States, Asia, and Europe. They are thinking long term and that is always a good idea when it comes to a company’s future.”
Excited About The New Company
Robotic experts were not as excited about the new company. “Brawny is a curious choice, and they don’t yet have any credible customers,” says Willi Meyer, a research analyst at IDC. “But, if they do manage a strong position in the market, they’ll do well.” Skipper feels that Brawn should stick to providing military and police helicopters. “We don’t have a lot of applications for them in the commercial realm,” he says.
“I do think Brawn will continue to be a company in the robotics market, and they might branch out a bit to support new applications,” says Meyer. Skipper agrees, “They seem to be very stable, and they have the manpower and the intellectual capacity to compete with the larger companies.” If the company does succeed, it will be interesting to watch their leadership strategy, especially since they are now competing with some of the top technology companies in the world. They’ll need to find a way to differentiate themselves from the pack.
Pretty High-Tech Machinery
“I think they have a solid chance to do that,” says Willi. “I certainly expect them to stay in that area for a long time. They have some pretty high-tech machinery, and a whole lot of experience in doing that. So they’re probably the logical choice for a lot of organizations.” Skipper concurs, “I wouldn’t be surprised to see them in that leadership role, but I don’t think it’s a certainty.”
Brawn should join the ranks of other established players in the field. Its current product portfolio will provide a solid base for future innovations. Skipper says, “We have some of the best products in the world, and we’ll continue to evolve those over time. We have a mission statement that defines what our mission is. We are constantly looking for ways to improve our performance.”
It might not be a sure bet, but it appears that St Clair and Brawn are on the same page. Will Skipper’s team come out tops? Or might it be the other way around? Who knows? But it looks like there is a good chance it won’t be a surprise when you hear about their future roles.